YOUR INNER DIAMOND
Table of contents:
| Trademark domain | |
| name | is free? |
|---|---|
| your-inner-diamond.com |  |
| yourinnerdiamond.com | |
The "YOUR INNER DIAMOND" trademark, serial number 79056538 , was filed on 6th of March 2008 with a mark drawing code of 3000 and its transaction date is 79056538. The attorney assigned is William J. Seiter, attorney docket number . Since 14th of October 2010, the document can be found in the M70 law office in the publication and issue section. The status of this trademark was checked last on 10/14/2010.
Other trademarks by this attorney include , SAVAGE ART , ERICA DAVIES . The corresponded responsible for this trademark is William J. Seiter, located at Seiter & Co., 220 26th Street, Suite 202, Santa Monica CA 90402.The state or country where the trademark was organized is by Lene Overgaard Sørensen. The legal entity type behing it is a Individual, located at Willemoesgade 70, 4, Tv., Dk-8200 Århus N, zip .
| GOODS AND/OR SERVICES | |
| International Class - 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. | |
|---|---|
| U.S. Class | 052 - Detergents and Soaps |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 003 |
| International Class - 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. | |
| U.S. Class | 038 - Prints and Publications |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 009 |
| International Class - 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. | |
| U.S. Class | 050 - Merchandise Not Otherwise Classified |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 014 |
| International Class - 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. | |
| U.S. Class | 050 - Merchandise Not Otherwise Classified |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 016 |
| International Class - 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. | |
| U.S. Class | 041 - Canes, Parasols, and Umbrellas |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 018 |
| International Class - 025 - Clothing, footwear, headgear. | |
| U.S. Class | 039 - Clothing |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 025 |
| International Class - 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. | |
| U.S. Class | 050 - Merchandise Not Otherwise Classified |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 028 |
| International Class - 041 - Education; providing of training; entertainment; sporting and cultural activities. | |
| U.S. Class | 107 - Education and Entertainment |
| Class Status | 6 - Active |
| Status Date | 08/22/2008 |
| Primary Code | 041 |
| Goods codes | |
| CC0000 | Color is not claimed as a feature of the mark. |
| D10000 | "DIAMOND" |
| GS0031 | Soaps; perfumery, essential oils, cosmetics, hair lotions, non-medicated hair care preparations |
| GS0091 | Electronic media, namely, pre-recorded CDs, DVDs, downloadable MP3 files, motion picture films, and audio tapes all featuring music, spoken word in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; prerecorded audio tapes featuring spoken word in the field of coaching, travel, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; computer games in the nature of discs and programmes; cases for spectacles, spectacle lenses, spectacles, spectacle frames, sun glasses, chains for spectacles; navigation apparatus for vehicles in the nature of built-in computers, navigation instruments and apparatus, namely, car navigation computers, navigation apparatus for vehicles in the nature of on-board computers |
| GS0141 | Agate and sardonyx being unwrought, Alarm clocks, Ankle bracelets, Apparatus for timing sports events, Automobile clocks, Badges of precious metal, Bangle bracelets, Body jewelry, Body-piercing rings, Body-piercing studs, Bolo ties with precious metal tips, Bracelets, Bracelets of precious metal, Bronze jewelry, Brooches being jewelry, Chalcedony, Charity bracelets, Charms being personal jewelry, Chokers, Chronographs for use as watches, Chronographs for use as timepieces, Chronometers, Chronometric apparatus and instruments, Chronoscopes, Clip earrings, Clocks and watches, Clocks incorporating radios, Cloisonne pins, Commemorative statuary cups made of precious metal, Complication watches, Costume jewelry, Cuff links of precious metal, Cut diamonds, Unwrought diamond, Diamond belts, Diamond jewelry, Diamonds, Diving watches, Dress watches, Ear clips, Ear studs, Earrings, Emeralds, Equine necklaces, Fancy keyrings of precious metals, Figures of precious metal, Figurines of precious metal, Gemstone jewelry, Gemstones, Gold, Gold alloy ingots, Gold and its alloys, Gold ingots, Gold, unworked or semi-worked, Grave markers of precious metal, Hat ornaments of precious metal, Holiday ornaments of precious metal not being tree ornaments, Horological and chronometric instruments, Identification bracelets being jewelry, Imitation jewellery, Insignias of precious metal, Iridium and its alloys, Jade being jewellery, Jewel cases of precious metal, Jewel chains, Jewel pendants, Jewellery, Jewellery and imitation jewellery, Jewellery and precious stones; Jewellery and watches, Jewellery chains, Jewellery plated with precious metals, Jewellery, clocks and watches, Jewelry, Jewelry and imitation jewelry, Jewelry boxes of precious metal, Jewelry cases of precious metal, Jewelry caskets of precious metal, Jewelry chains, Jewelry for attachment to clothing, Jewelry for the head, Jewelry in the nature of armbands, Jewelry pins for use on hats, Jewelry to be affixed to bikinis, Jewelry watches, Jewelry, namely, amulets, Jewelry, namely, anklets, Jewelry, namely, crosses, Jewelry, namely, precious metal plated real leaves and flowers, Jewelry, namely, stone pendants, Key chains of precious metal, Key holders of precious metals, Key rings of precious metal, Lapel pins being jewelry, Lockets, Mechanical and automatic watches, Neck chains, Necklaces being jewellery, Nylon ankle bracelets, Nylon bracelets, Olivine in the nature of peridot, Opal, Ornamental lapel pins, Ornamental pins, Ornaments of precious metal, Osmium and its alloys, Palladium and its alloys, Pearls being jewellery, Pendants, Personal ornaments of precious metal, Pet jewelry, Pins being jewellery, Plastic bracelets in the nature of jewelry, Platinum, Platinum alloy ingots, Platinum and its alloys, Platinum ingots, Pocket watches, Precious and semi-precious stones, Precious gemstones, Precious metal alloys, Precious metal trophies, Precious metal trophy columns, Precious metals; Precious metals and their alloys, namely, gold, silver, whitegold, titanium, platinum, bronze and rhodium, Precious stones, Processed or semi-processed precious metals, Real and imitation jewellery, Rhodium and its alloys, Rings being jewelry, Rubber or silicon wristbands in the nature of a bracelet, Ruby, Ruthenium and its alloys, Sapphire, Sculptures made of precious metal, Semi-precious and precious stones, Semi-precious gemstones, Semi-precious stones, Semi-wrought precious stones, Sheet metal of precious metal, Sheets of precious metal, Shoe ornaments of precious metal, Silver, Silver alloy ingots, Silver and its alloys, Silver ingots, Sintered diamonds, Slides for bolo ties, Small clocks, Small jewellery boxes of precious metals, Stainless steel jewelry bracelets, Stop watches, Sundials, Synthetic diamonds, Table clocks, Tie-pins of precious metal, Timepieces and chronometric instruments, Tombstones of precious metal, Topaz, Unwrought and semi-wrought precious stones, Unwrought precious stones, Wall clocks, Watch bracelets, Watches and clocks, Watches and jewellery, Watches and jewelry, Watches, Watches containing an electronic game function, Watches containing a game function, Watches for outdoor use, Watches, clocks, jewellery and imitation jewellery, Watches, clocks, jewelry and imitation jewelry, Works of art of precious metal, Wrist watches; jewellery, precious stones; horological and chronometric instruments and diadems in the nature of tiaras |
| GS0161 | Printed instructional material and teaching material, namely, printed instructional materials in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management and organization management for use in organizing personal files, Printed instructional, educational, and teaching materials in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; Manuals in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; newspapers, books in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; bookbindings, bookmarkers, note books, leaflets about travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; wrapping paper, calendars, catalogues in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; greeting cards, magazines featuring traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; travel manuals in the fields of traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; news letters in the fields of traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; pens, printed pamphlets in the fields of traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; post cards, publications, namely, educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, textbooks, activity books, story books, puzzle books, printed puzzles, teacher guides, manuals, posters and educational booklets, books, journals, playbooks, worksheets and cards, and Quick reference pocket guides, all in the fields of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; publication paper, in the fields of traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; scrap books, writing utensils, note pads, printed periodicals in the fields of traveling, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; boxes of paper or cardboard |
| GS0181 | Leather and imitations of leather, trunks, all-purpose carrying bags, traveling bags, rucksacks, toiletry bags sold empty, purses |
| GS0251 | Clothing, namely, pants, blouses, dresses, skirts, shirts, jackets, coats, scarves, belts, gloves; footwear, namely, shoes, boots, sandals, hiking boots, sports shoes; headgear, namely, caps, hats, scarves |
| GS0281 | Games and playthings, namely, Board games, Building games, Card game for business training, Card games, Dice games, Educational card games, Electronic educational game machines for children, Electronic games other than those adapted for use with television receivers only, Electronic hunting game call with interchangeable sound cartridges, Electronic targets for games and sports, Equipment sold as a unit for playing board games, Equipment sold as a unit for playing card games, Equipment sold as a unit for playing a memory game, Equipment sold as a unit for playing action type target games, Game equipment sold as a unit for playing mind-body emotional and psychological games for adult couples and individuals, Game equipment, namely, chips, Hand held unit for playing electronic games, Hand held unit for playing video games, Hand-held games with liquid crystal displays, LCD game machines, Memory games, Playing cards and card games, Positionable printed toy figures for use in games, Positionable three dimensional toys for use in games, Positionable two dimensional toys for use in games, Printed positionable toys for use in children's board games, Promotional game cards, Promotional game materials, Role playing games, Target games, Toy, namely, battery-powered computer game with LCD screen which features animation and sound effects, Toys, namely, a disk to toss in playing a game wherein other disks are flipped and collected, Trading card games; board games, playing cards |
| GS0411 | Education services, namely, providing classes, seminars, workshops in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; providing of training in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; providing educational seminars in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; providing educational workshops in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; education in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management and organization management rendered through correspondence courses, electronic desktop publishing for others relating to books, vocational guidance, film production, publishing of books, magazines, reviews and newsletters, health club services, namely, providing instruction and equipment in the field of physical exercise; arrangement of concerts, arrangement of educational conferences, organizing of sports competitions, boarding schools, scriptwriting, mobile libraries, providing museum facilities, music composition services for others, news reporters services; online publication of electronic books and periodicals; organizing of exhibitions for cultural or educational purposes; production of radio and television programs, production of video films and shows, remedial teaching in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; education services, namely, providing classes, seminars, workshops in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management; online electronic publishing of texts in the nature of books on the Internet in the field of travel, coaching, psychology, therapy, personal development, meditation, spirituality, yoga, body knowledge, nutrition, wellness, self awareness, personal insight, stress management, teamwork, business management, organization management, excluding advertising texts |
| INTERNATIONAL REGISTRATION | |
| International Registration Number | 0971465 |
|---|---|
| International Registration Date | 03/06/2008 |
| International Publication Date | 09/11/2008 |
| International Renewal Date | 03/06/2018 |
| Auto protection | 02/21/2010 |
| International Status Code | 001 - Request for extension of protection established |
| International Status Date | 08/21/2008 |
| Priority Claimed In | Yes |
| Priority Claimed Date | 02/01/2008 |
| First Refusal In | Yes |
TRADEMARK DESIGN SPECIFICATION:
01.01.05 - Stars - one or more stars with seven or more points
26.01.21 - Circles that are totally or partially shaded.
26.11.02 - Plain single line rectangles; Rectangles (single line)
| PROSECUTION HISTORY | ||||
| Date | Description | Type | Code | |
|---|---|---|---|---|
| 10/14/2010 | SUBSEQUENT FINAL REFUSAL WRITTEN | R - Renewal | CFRC - SUBSEQUENT FINAL REFUSAL WRITTEN | |
| 09/15/2010 | TEAS/EMAIL CORRESPONDENCE ENTERED | I - Incoming Correspondence | TEME - TEAS/EMAIL CORRESPONDENCE ENTERED | |
| 09/15/2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE | I - Incoming Correspondence | CRFA - CORRESPONDENCE RECEIVED IN LAW OFFICE | |
| 09/15/2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED | I - Incoming Correspondence | TROA - TEAS RESPONSE TO OFFICE ACTION RECEIVED | |
| 03/17/2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED | O - Outgoing Correspondence | GNRN | |
| 03/17/2010 | NON-FINAL ACTION E-MAILED | O - Outgoing Correspondence | GNRT - NON-FINAL ACTION E-MAILED | |
| 12/22/2009 | ASSIGNED TO LIE | A - Allowance for Publication | ALIE - ASSIGNED TO LIE | |
| 12/04/2009 | APPROVED FOR PUB - PRINCIPAL REGISTER | O - Outgoing Correspondence | CNSA - APPROVED FOR PUB - PRINCIPAL REGISTER | |
| 11/03/2009 | CONTINUATION OF FINAL REFUSAL E-MAILED | O - Outgoing Correspondence | GNCF - CONTINUATION OF FINAL REFUSAL E-MAILED | |
| 10/14/2010 | NOTIFICATION OF SUBSEQUENT FINAL EMAILED | O - Outgoing Correspondence | GNS1 | |
| 10/14/2010 | SUBSEQUENT FINAL EMAILED | O - Outgoing Correspondence | GNSF - SUBSEQUENT FINAL EMAILED | |
| 03/17/2010 | NON-FINAL ACTION WRITTEN | R - Renewal | CNRT - NON-FINAL ACTION WRITTEN | |
| 03/12/2010 | PREVIOUS ALLOWANCE COUNT WITHDRAWN | Z - Deletion | ZZZX - PREVIOUS ALLOWANCE COUNT WITHDRAWN | |
| 02/05/2010 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB | P | OPNX - NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB | |
| 01/21/2010 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB | P | OPNS - NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB | |
| 01/21/2010 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB | P | OPNR - NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB | |
| 01/04/2010 | WITHDRAWN FROM PUB - OG REVIEW QUERY | Z - Deletion | PBCR | |
| 12/22/2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED | O - Outgoing Correspondence | PREV - LAW OFFICE PUBLICATION REVIEW COMPLETED | |
| 02/26/2009 | ATTORNEY REVOKED AND/OR APPOINTED | I - Incoming Correspondence | ARAA - ATTORNEY REVOKED AND/OR APPOINTED | |
| 12/01/2009 | TEAS/EMAIL CORRESPONDENCE ENTERED | I - Incoming Correspondence | TEME - TEAS/EMAIL CORRESPONDENCE ENTERED | |
| 11/30/2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE | I - Incoming Correspondence | CRFA - CORRESPONDENCE RECEIVED IN LAW OFFICE | |
| 11/30/2009 | TEAS REQUEST FOR RECONSIDERATION RECEIVED | I - Incoming Correspondence | ERFR | |
| 11/03/2009 | NOTIFICATION OF SUBSEQUENT FINAL EMAILED | O - Outgoing Correspondence | GNS1 | |
| 11/03/2009 | ACTION CONTINUING A FINAL - COMPLETED | R - Renewal | CNCF - ACTION CONTINUING A FINAL - COMPLETED | |
| 10/07/2009 | TEAS/EMAIL CORRESPONDENCE ENTERED | I - Incoming Correspondence | TEME - TEAS/EMAIL CORRESPONDENCE ENTERED | |
| 10/06/2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE | I - Incoming Correspondence | CRFA - CORRESPONDENCE RECEIVED IN LAW OFFICE | |
| 10/06/2009 | TEAS REQUEST FOR RECONSIDERATION RECEIVED | I - Incoming Correspondence | ERFR | |
| 04/08/2009 | NOTIFICATION OF FINAL REFUSAL EMAILED | O - Outgoing Correspondence | GNFN | |
| 04/08/2009 | FINAL REFUSAL E-MAILED | O - Outgoing Correspondence | GNFR - FINAL REFUSAL E-MAILED | |
| 04/08/2009 | FINAL REFUSAL WRITTEN | R - Renewal | CNFR - FINAL REFUSAL WRITTEN | |
| 02/26/2009 | TEAS REVOKE/APPOINT ATTORNEY RECEIVED | I - Incoming Correspondence | REAP - TEAS REVOKE/APPOINT ATTORNEY RECEIVED | |
| 02/26/2009 | TEAS/EMAIL CORRESPONDENCE ENTERED | I - Incoming Correspondence | TEME - TEAS/EMAIL CORRESPONDENCE ENTERED | |
| 02/26/2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE | I - Incoming Correspondence | CRFA - CORRESPONDENCE RECEIVED IN LAW OFFICE | |
| 02/26/2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED | I - Incoming Correspondence | TROA - TEAS RESPONSE TO OFFICE ACTION RECEIVED | |
| 09/20/2008 | REFUSAL PROCESSED BY IB | P | RFNT - REFUSAL PROCESSED BY IB | |
| 08/26/2008 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB | P | RFCS - REFUSAL SENT TO IB | |
| 08/26/2008 | REFUSAL PROCESSED BY MPU | P | RFRR | |
| 08/26/2008 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW | E | RFCR - NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW | |
| 08/25/2008 | NON-FINAL ACTION WRITTEN | R - Renewal | CNRT - NON-FINAL ACTION WRITTEN | |
| 08/22/2008 | ASSIGNED TO EXAMINER | D - Assigned to Examiner | DOCK - ASSIGNED TO EXAMINER | |
| 08/22/2008 | NEW APPLICATION ENTERED IN TRAM | I - Incoming Correspondence | NWAP - NEW APPLICATION ENTERED IN TRAM | |
| 08/21/2008 | SN ASSIGNED FOR SECT 66A APPL FROM IB | M | REPR - SN ASSIGNED FOR SECT 66A APPL FROM IB | |
Information gathered on 12/31/2009. No claim is made regarding the current trademark status. This page is not to be used as legal documentation. Always consult a licensed attorney.
Based on public records. Inadvertent errors are possible.
This web site is not associated with, endorsed by, or sponsored by and has no official or unofficial affiliation with the trademark's owners.
This web site is not associated with, endorsed by, or sponsored by and has no official or unofficial affiliation with the trademark's owners.